TAG Heuer embodies Swiss avant-garde watchmaking since 1860.Crafted in the Swiss Jura Mountains, each TAG Heuer watch is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology. This passion for action, embodied by Ambassador and F1 racing legend Ayrton Senna and on-screen by actor Chris Hemsworth, is infused in every TAG Heuer watch. Echoing the high-octane world of motorsports, the TAG Heuer Carrera, Monaco, or Autavia timepieces are icons born on the wrists of champions. In the face of pressure, they will take up any challenge.