Forevermark at
Janina’s Diamonds and Time

The phrase “A Diamond is Forever” is the foundation of Forevermark, a division of the world-renowned De Beers Group. Forevermark diamonds are guaranteed to be genuine, untreated and natural, and they prides themselves in ensuring all of their diamonds are responsibly sourced. less than 1% of the world’s diamonds qualify for Forevermark, and that quality shows in each piece that they offer.

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Forevermark Diamonds:



Black Label Collection

Black Label diamonds are different because of how and where the diamond facets are placed. When cutting a diamond to achieve outstanding optical performance, the facets must be hand crafted with meticulous precision. Each facet in the pavilion, crown and girdle of the diamond must be exactly the right size and placed at exactly the right location and angle, to within a few microns, for exacting symmetry, resulting in maximum sparkle.

Historically, the round brilliant diamond has been the only shape to be cut with supreme symmetry and therefore to achieve maximum light performance.  However, today, with state-of- the-art advances in technology and expert craftsmanship, Forevermark is able to offer diamonds in square, cushion, oval and heart* shapes with symmetry that achieves optimum facet alignment. For the first time, fancy shape diamonds are able to exhibit brilliance, fire and scintillation comparable to round brilliant cuts, establishing a new collection of diamonds with unmatched brilliance.

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Find Forevermark Designs at Janina’s in Grande Prairie, Alberta

It’s vital for us to ensure our clients make an informed and confident buying decision and pick the perfect gem that fits their style and budget. Step by step, we work with our clients to guide them through purchasing, insuring and maintaining their unique purchase.

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